Sharing Information: Ebook : Link Building Made Easy

Ebook : Link Building Made Easy

12:13 AM |

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On most web pages, the cursor will change shape when your mouse hovers over the link, to give you a visual indication that you can click on the link. On some websites, the color of the link will change. But it's still a link.

When the search engines crawl the web, they take notice of the links they find. They will use links to discover new pages that they need to crawl. They will also use the links to decide on the importance of the linked pages and to give them an idea of the subject matter of the page.

Search engines aren't as intelligent as humans by a long way. This means that they have to rely on these approximations of intelligence.

For instance, for a long time now you have been able to search for the phrase "click here" on Google and chances are that the Adobe Reader download page will come up as the number one site. This is because a lot of sites have Adobe files on them and will put a link up for people without the Adobe Reader. This link will almost certainly say "click here". So Google and the other search engines think that is what the Adobe Reader site is about.

Dumb, huh?

Well, yes. But it gives us some valuable clues about how the search engines work.

What it means is that the "anchor text" is very important for determining the topic of a website or web page.

The anchor text is the bit that's usually blue underlined on a web page and that is clickable to go to the new site.

Sometimes you have some control over the anchor text, sometimes you don't. A lot depends on who puts the link on their page and whether or not you are able to influence what they put.

For instance, if someone is linking to your site from their blog, chances are that they will put whatever text comes to mind on their musings and then highlight a few words before pressing the Link button and putting on the link.

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